Book Marketing for Academics - Stack of books with a red apple on top, against bright blue wall

Awesome books can change the world

But people need to find them first

You conceptualized, researched, wrote, rewrote, and published a kick-ass academic book that has the potential to have a huge impact on the world.

But to have that impact, your book needs to get into the hands of the right people.


Book Marketing for Academics teaches you how to do just that.

Book Marketing for Academics - Stack of books with a red apple on top, against bright blue wall. Red circle on top, text reads "Book Marketing for Academics: A Guide for Authors, by Cathy Hannabach"

Book marketing isn’t about standing in the middle of a conferenceor the Twittersphere shouting that your book is out and people should buy it.

It’s not about sleazy selling tactics or desperately trying to convince people that your book will revolutionize their field (even if it will).

It’s not even about doing something radically different than what you’re already doing as an academic.

Book marketing is about identifying and engaging a specific audience over time, tapping into genuine desire, harnessing your unique skills and expertise, and helping people use your book to make a change in the world. Maybe that change is creating their own awesome scholarship, maybe that change is helping undergraduates understand something better, maybe that change is inspiring activist work.

Your book can do all of these things, but folks have to find your book first.

That’s where Book Marketing for Academics comes in.

Topics covered include

Finding your book’s audience

Building your author platform

Setting up your author website

Crafting a social media plan

Planning a book launch and tour

Getting your book onto syllabi

Harnessing reviews and prizes

Showcasing at conferences

Making the impact you want

People sit around a table reading and taking notes

Help your biggest fans find your book

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Want a preview?

Check out these excerpts

Audience and Author Platform

Your author platform is what gets your book noticed, sold, and used by your ideal audience—and every book needs a specific audience. Here’s how you can identify your audience and build your author platform.

Your Social Media Plan

Most authors know they should be promoting their book on social media. But what does that actually mean? And how do you do it effectively? Good social media marketing begins with a plan.

About the author

I’m Dr. Cathy Hannabach and I work with academic authors for a living. At Ideas on Fire I help them map out, propose, write, edit, publish, and market their scholarly books.

Over the years, I’ve had hundreds of clients, friends, and colleagues tell me that they struggle with how to market their academic books or even if they should be doing so. Their publishers encourage them to do book marketing but don’t offer practical guidance for what that actually means or how to do it. I've also experienced this from the author side of things in the process of getting my own scholarly book published.

I took the advice, templates, worksheets, and resourcesI have been giving to clients over the years and bundled them into this book. I think progressive, interdisciplinary scholarship can change the world (call me idealistic, but I really do). So let’s get your book out there to spark the change you want to see.

Cathy Hannabach
Overhead shot of bookstore

You wrote a fabulous book!

Now learn how to get that book out into the world and into the hands of your audience.

Get your copy