Book Marketing for Academics


You conceptualized, researched, wrote, edited, rewrote, and published a kick-ass academic book that has the potential to have a huge impact on the world.

But to have that impact, your book needs to get into the hands of the right people.

Book Marketing for Academics teaches you how to do just that.


  • Description

    Product Description

    Book Marketing for Academics is a 56-page ebook (pdf) that teaches you how to harness your resources, skills, and time to build your author platform and get the word out about your awesome new book.



    Part I: Building Your Author Platform

    Chapter 1: What Is an Author Platform?

    Chapter 2: Identify Your Audience

    Chapter 3: How You Like to Connect with Others

    Chapter 4: Websites and Sales Pages

    Chapter 5: Your Social Media Plan

    Chapter 6: Email Marketing

    Chapter 7: Visual Content

    Chapter 8: Pre-Publication Events

    Part II: Getting the Word Out

    Chapter 9: Author Events

    Chapter 10: Book Prizes and Book Reviews

    Chapter 11: Book Announcements, Listservs, Groups, and Hashtags

    Chapter 12: Conference Book Exhibits

    Chapter 13: Classrooms


    Appendix: Worksheets, Templates, and Resources

    Worksheet: Identify Your Audience

    Worksheet: How You Like to Connect

    Template: Book Website or Sales Page

    Template: Social Media Plan

    Resource: Book Prizes List

    Resource: Interdisciplinary Listservs