The Identity Trade: Selling Privacy and Reputation Online

Author: Nora Draper

Published: NYU Press, 2019

Services: Editing, indexing

What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer.

The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service.

Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age.

* Book description from publisher

Cover of Nora Draper's book The Identity Trade: Selling Privacy and Reputation Online, white cover with black barcode and red lettering

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