Cover of Brooke Duffy's book (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. Cover is white with a photo of a white desk with computer monitor, keyboard, coffee mug, and desk chair with pillow

(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Author: Brooke Duffy

Yale University Press, 2017

Services: Editing, Indexing

(Not) Getting Paid to Do What You Love is an illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid work.

Profound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers.

In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands.

Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy.

At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.

*Book description from publisher

Cover of Brooke Duffy's book (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. Cover is white with a photo of a white desk with computer monitor, keyboard, coffee mug, and desk chair with pillow

Brooke Erin Duffy wearing a black shirt and pearl necklace

"I’m so grateful that I chose Ideas on Fire; they are organized, have a keen eye for detail, and are well acquainted with the particularities of publishing an academic book. They created a comprehensive, consistent, and clearly organized index well ahead of schedule—and even caught errors the copyeditor overlooked!"

Brooke Erin Duffy, author of (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work, and Remake/Remodel: Women's Magazines in the Digital Age