Book Marketing for Academics


You conceptualized, researched, wrote, edited, rewrote, and published a kick-ass academic book that has the potential to have a huge impact on the world.

But to have that impact, your book needs to get into the hands of the right people.

Book Marketing for Academics teaches you how to do just that.




Book Marketing for Academics is a 56-page ebook (pdf) that teaches you how to harness your resources, skills, and time to build your author platform and get the word out about your awesome new book.

Table of Contents:


Part I: Building Your Author Platform

Chapter 1: What Is an Author Platform?

Chapter 2: Identify Your Audience

Chapter 3: How You Like to Connect with Others

Chapter 4: Websites and Sales Pages

Chapter 5: Your Social Media Plan

Chapter 6: Email Marketing

Chapter 7: Visual Content

Chapter 8: Pre-Publication Events

Part II: Getting the Word Out

Chapter 9: Author Events

Chapter 10: Book Prizes and Book Reviews

Chapter 11: Book Announcements, Listservs, Groups, and Hashtags

Chapter 12: Conference Book Exhibits

Chapter 13: Classrooms


Appendix: Worksheets, Templates, and Resources

Worksheet: Identify Your Audience

Worksheet: How You Like to Connect

Template: Book Website or Sales Page

Template: Social Media Plan

Resource: Book Prizes List

Resource: Interdisciplinary Listservs