Book Marketing for Academics
You conceptualized, researched, wrote, edited, rewrote, and published a kick-ass academic book that has the potential to have a huge impact on the world.
But to have that impact, your book needs to get into the hands of the right people.
Book Marketing for Academics teaches you how to do just that.
Book Marketing for Academics is a 56-page ebook (pdf) that teaches you how to harness your resources, skills, and time to build your author platform and get the word out about your awesome new book.
Table of Contents:
Part I: Building Your Author Platform
Chapter 1: What Is an Author Platform?
Chapter 2: Identify Your Audience
Chapter 3: How You Like to Connect with Others
Chapter 4: Websites and Sales Pages
Chapter 5: Your Social Media Plan
Chapter 6: Email Marketing
Chapter 7: Visual Content
Chapter 8: Pre-Publication Events
Part II: Getting the Word Out
Chapter 9: Author Events
Chapter 10: Book Prizes and Book Reviews
Chapter 11: Book Announcements, Listservs, Groups, and Hashtags
Chapter 12: Conference Book Exhibits
Chapter 13: Classrooms
Appendix: Worksheets, Templates, and Resources
Worksheet: Identify Your Audience
Worksheet: How You Like to Connect
Template: Book Website or Sales Page
Template: Social Media Plan
Resource: Book Prizes List
Resource: Interdisciplinary Listservs